We measure two things: what you grow, and who grows it.
Industrial agriculture runs on estimates. A sampled count, a foreman's judgement, a paper timesheet. We replace the estimates with measurements, on both halves of the operation, and we're willing to be checked on the difference.
The assembly line got here first.
Thirty years ago our founder, Matt King, brought computer vision to the assembly line of one of the world's largest manufacturers. Every part measured, every defect caught, the whole line tuned to what the next station actually needed.
Agriculture never got that. A field is a production line that nobody instrumented. The counts are sampled, the quality is judged by eye, and the labour that moves it runs on paper.
FruitScout brings the same supply-chain and quality principles to the farm. With the FarmAgent platform, growers manage their workforce with precision and optimise harvest and specialty-crop quality — using the phones already in the pockets of their workers.
Every hour on the clock. Every plant in the field. Know what you grow.
